How we use your photo

Draft. Last updated 10 November 2026.

This page explains what happens to your photo when you use "Try it on" on a store that uses APEIRO virtual try-on.

Who does what

The store you are shopping on offers the try-on. APEIRO runs it on the store's behalf: in POPIA terms, the store is the responsible party and APEIRO is its operator. To create the image, APEIRO uses Google's Gemini API on its paid tier, under which Google does not use the inputs to train its models.

What we process

• Your photo, after you tick the consent box. Your browser first shrinks it and removes its hidden metadata (such as location) before sending it.
• The product image from the store.
• A random session id for this browser tab, used to limit how many try-ons can be made in a short time. It is stored with the record of each try-on (with the product and the time) but contains nothing about you.
• Your IP address, briefly and in memory, to limit how often try-ons can be made and to check for bots. Cloudflare Turnstile runs that check.

How long it is kept

• On APEIRO's servers: your photo is kept in memory only while your try-on is being made, and deleted straight after. It is never written to our database or file storage.
• The try-on image is stored privately and is deleted within hours. You can see it only through a link that expires within minutes.
• On your device: so you can try on other items with one tap, your shrunk photo is kept in your browser's session storage for this store until you close the tab or tap Forget my photo. It is not kept after the tab closes.

Our system logs never contain your photo or the try-on image.

Where it is processed

APEIRO's servers are in the European Union, and Google may process the images outside South Africa. Your photo may therefore cross borders while your try-on is made.

Your choices

• Try-on is optional. Nothing is sent unless you tick the consent box and press Continue.
• Tap Forget my photo, or close the tab, to remove the photo from your device.
• For questions about your personal information, contact the store, or APEIRO at support@apeiro.clothing.